Fan engagement Archives | #1 Fan Engagement Platform

San Francisco 49ers War room

October 22, 2018 by admin

On Monday, the San Francisco 49ers officially announced the opening of its new data war room, housed in an executive suite known as Huddle and named after the SAP analytics platform on which it’s based. Huddle pulls in real-time data from nine different sources, allowing the 49ers to keep tabs on important business metrics such as attendance, parking, food and beverage, retail, ticketing, and social media.

For Moon Javaid, the 49ers’ vice president of business strategy and analytics, the adoption of this new SAP technology puts the franchise ahead of the field. The Niners already boasted the largest analytics team in the NFL, if not in all of American professional sports, but now they can monitor metrics as they occur to optimize the experience on gameday, and not after the fact.

“It’s a fundamental shift in how we can operate,” Javaid said. “It helps us to operate on a holistically different level than we were before.”

The walls of the suite are covered with monitors showing graphical feeds, such as heat maps of seating sections or parking lots, and charts of concession sales. This past Sunday, Javaid invited both Rams CTO Skarpi Hedinsson and Oakland A’s Chief Operating Officer Chris Giles to the suite during the 49ers game against the Rams. The Rams ended up beating the Niners 39-10.

“I can tell you right off bat with the first two games that interest from my peers has been significant,” Javaid said.

(Courtesy of the San Francisco 49ers)
Since the opening of Levi’s Stadium and hiring of Javaid in 2014, the Niners analytics team has been implementing real-time and post-game surveys to get feedback from fans on their experiences. The surveys have been helpful, leading to a whopping 150 different enhancements to the stadium and gameday experience.

Last year, the team took those efforts a step forward, adopting a real-time HappyOrNot survey system, which urges attendees to press buttons on kiosks depicting faces of their various moods. If a wave of unhappy data poured from a bathroom or concession stand, the 49ers would dispatch an employee in real time to figure out what was going on and fix the problem.

After the success of HappyOrNot, 49ers President Al Guido, whose ambitious plans to reinvigorate the franchise include turning the Niners into a media and entertainment company, said at the end of last season that he wanted more gameday analytics in real time. The team has just eight regular season home games, so every event is valuable, especially when taking into consideration high-spending season ticket holders.

“If a customer has a bad experience on a game they’re missing out on one eighth of their season ticket value,” Javaid said. “We need to be able to solve our customers’ problems in real time.”

San Francisco 49ers Build Data War Room in Levi’s Stadium Suite

Vice President of Sales job Opening

June 29, 2017 by admin

Vice President of Sales.

Be apart of a fast growing Startup FanPaaS focused on Fan engagement and management in the Sports & Entertainment industry.

We are seeking to hire a SVP of Sales for North America and the leader is responsible for building and managing the North American sales team, as well as achieving sales targets in US and Canada. The ideal candidate will have an entrepreneurial spirit and experience working through the full spectrum of sales activities – from Inside Sales and Business Development, to Opportunity Management and Contract Close. This person also manages the Partner Program and team responsible for that area of the business.

Key Responsibilities:

The Vice President of Sales will build and manages a high performing sales team for the North American territory
Maintains executive relationships with key accounts while supporting Sales personnel with their portfolio and responsibilities
Manages and reports on North American pipeline to leadership and the Board
Develops and delivers on annual North American sales target
Coordinates sales forecasting, planning, and budgeting processes for North America
Supports the equitable assignment of targets and or quotas and ensures they are optimally allocated to all sales channels and resources.
Works closely with Leadership Team to provide input on the growth of the business from a Sales perspective
Assists the Enterprise sales executive to achieve their targets
Works with Marketing to optimize lead generation programs

Requirements:

A minimum of 10+ years of Enterprise Software sales leadership experience
Experience working with Sports teams.
Proven track record of success in recruiting and managing a high performing team
Great presentation skills, and the ability to engage with audiences ranging from end users to CxO level, IT and Security
An ability to identify key customer influencers, decision makers, and executives, and develop deep and wide relationships within each account or opportunity managed
Experience engaging with clients to understand their unique and specific pain points, and help produce a compelling business case
Industry experience and/or knowledge about the Commercial Real Estate and Business Workplace (preferred)
Travel is required

Background experience in Sports & Entertainment industry

Fan Engagement

April 27, 2017 by admin

Sports teams and trying to increase fan engagement and to monetize the fan experience. Fan Management is becoming more important and having the proper predictive analytics in a solution to look at new ways to monetize revenue. Traditional analytics is overrated and will not provide the visibility into fan management and exceed the critical demands sports teams are requiring to increase revenue.

FanPaaS will revolutionize the sports & entertainment industry with our fan engagement predictive analytics platform focused on monetizing and managing the fan experience.

The sports and entertainment industry moves fast, and fans want engaging content as it happens, relating to the team in real-tine. FanPaaS increases the fan experience with driving revenue, leveraging emerging trends, predicting behavior and exceeding fan expectations with meaningful content.

Our platform will increase team revenue by 20% in the first year while improving fan visibility and predictive data analytics. The fan engagement platform provides a multitude of revenue generating opportunities for teams to provide exclusive and engaging content to a fan base which is plugged in with a branded and customizable FanPaaS app. We can help you to act on real-time data and increase revenue through:

• Concessions
• Merchandising,
• Fan Management,
• Ticket sales,
• Parking,
• Drive Sponsorships
• Events.

FanPaaS integrates with existing mobile platforms to manage and unite data you already have to discover, predict, analyze where monetization opportunities will arise from trends in fan behavior, purchases and insight. The platform can be utilized for the hotel industry entertainment venues, and other industries where fan or customers are involved.In fact many restaurants are looking for ways to engage there repeat customers and control cost. Analytics is more than just a data warehouse to centralize your data. Having the visibility and predicting future trends is the future and how business is evolving.

We are working with a wide spectrum of sports and entertainment industries (i.e. NFL, MLB, NBA, NHL, & Colleges, etc.) FanPaaS will increase engagement, management of the team and fan data to make informed decisions.

Increasing fan engagement with IoT

October 27, 2016 by admin

Stadiums and venues need to become smarter about increasing fan engagement and adopt IoT at a progressive rate. There are a few stadiums such as Levy stadium that have adopted Internet of Things (IoT) to increase the consumer experience and enhance fan behavior.

With the adoption of Big Data & analytics and more affordable sensors the data collected is even more valuable and provides data points, trends, and enhancing the value for the consumer with wearable technology.

With attendance being down at many sports stadiums across the country. Sports teams are trying different sales programs without any data and they are just not working to increasing revenue. Teams should adopt technology quicker and provide IoT to increase engagement which will quickly monetize the fan experience.

Fans expect products to add value to their lives – whether in the form of convenience, reliability, privacy, or efficiency. This increasingly demand needs to force sports team to get away from the traditional way of doing business with selling tickets, concessions, merchandising, parking and other tangible products. away from the traditional approach of producing, selling, and delivering a tangible product.

Adopting IoT with advanced analytics will provide sport teams with a deeper understanding of the fan, security, privacy, convenience, stickiness of service to increase incremental revenue. Internet of Things is a highly sought-after customer experience that all stadiums should be providing to the fan.

With the help of advanced analytics, decision makers can dig deep into this data and gain insight never thought possible. On the flip side, the traditional market will need to rethink how it treats consumers along the way – choosing concessions to drive additional value. If you have a sports stadium and customers IoT applies to your business and the cost to implement is not expensive project.

How Big Data can increase fan engagement

September 13, 2016 by admin

The season is over for many sports franchises across the different leagues so now what do we do!

• For many team’s tickets sales and attendance is low!
• Concessions sales are down 30%
• Viewers are staying home and watching the game.
• Revenue is down another 20%

Now what do we do to increase revenue and engagement?

Some of the many common questions team owners and executives are trying to answer without any insight into the fan in how they purchase tickets, who is the fan coming to the game, what will my tickets sales be next year, how to increase engagement. The questions can continue and it becomes throwing a dart and hopefully trying to hit a bull eyes when it comes to increasing fan engagement.

Big data and predictive analytics takes the guess work out of the equation with real time information on the business systems and fan information. Using big data you can cleanse the data sources with the most accurate and relevant information. The majority of teams are trying to make business decisions on old and inaccurate information.

Once the data is cleansed applying analytics to be informed of real-time game day and business information is the goal. Everything from sales, tickets, concessions, merchandising, parking, gate entry, CRM, finance, and Human resources are integrated with the data warehouse and powerful analytics take out the guess work.

Predictive analytics is the next most powerful step to increasing fan engagement and revenue not just during the season. This will allow teams to engage the fans year round, help to keep the fan in the stadium for the entire game, and provide insight into the business.

Predictive analytics brings together advanced analytics, predictive modeling, data mining, text analytics, stadium and parking analytics, ticket life cycle analytics, optimization, real-time scoring, fan behavior, enhanced marketing experience, and more.

FanPaaS puts these capabilities into the hands of business users, owners, sales, tickets, marketing, and with our mobile platform in the hands of the fan